The St. Louis Browns
Losers. By the numbers, that’s who the St. Louis Browns were. 41 losing seasons in 52 years — a shocking record, yet one that almost got lost to time. But the St. Louis Browns Historical Society was sitting on baseball gold: nearly unbelievable true stories about misfits, mishaps and mischief that helped make baseball what it is today.
To preserve the Browns legacy, we dug into the archives and brought them into the digital era. We designed and built a brand new website that tripled their membership and brought home a Clio award, and continued generating buzz with a full-length documentary featuring hometown celebrity Jon Hamm. Plus printed materials, including a PR kit, posters and t-shirts, of course.